Our Story

Hey!ūüĎ謆 ¬†I'm Yara, Founder of Oatful.
I grew up eating overnight oats everyday for breakfast, which saved my life. With all the extracurriculars I was involved in during high school to attending my dream Ivy League school, I always started each day with a run. 
When I didn't have time to prepare them the night before, I couldn't find any healthy, delicious alternatives at the school cafeteria or in the supermarket shelves. Almost every oatmeal in the aisle is stuck in that old paradigm of empty carbs, sugars and cheap ingredients. 
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Plus, as I learned more about the food industry and nutrition, I became¬†vexed at society‚Äôs approach to food. The food industry has been manipulating the masses, and the global perception of nutrition has been distorted‚Äďbecoming an unhealthy obsession. This made me compelled to prove that delicious food and healthy food do not have to be mutually exclusive. So,¬†at¬†16 I gave a¬†TED talk¬†about my thoughts on¬†the importance of food and the influence of the food industry.¬†The food industry has been manipulating the masses, and the global perception of nutrition¬†has been distorted ‚Äď becoming an unhealthy obsession.¬†

So I decided to launch a product that embodied my way of thinking, and UAE's first premium high protein‚ÄĒ overnight oats mix¬†‚ÄĒ was born.¬† My journey to combat the food industry starts with the most important (but also the most neglected) meal: breakfast.¬† I want to bring back the excitement to breakfast we once had when we were kids and make people look forward to breakfast waiting for them in the morning. There‚Äôs something very important about starting your morning right.
 
   Yara,
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