Our Story

That very moment I took the stage to speak at TED, I will never forget how quickly all my feelings faded because I had but one message to share with the world:

To live a healthier life without compromises. 

I was always vexed by society's approach to nutrition. The food industry has been manipulating the masses, and the global perception of nutrition has been distorted – becoming an unhealthy obsession. 

I felt compelled to prove that delicious and healthy food do not have to be mutually exclusive. With all the extracurriculars I was involved in during high school, I started each day with a run. I found it hard to access nutritious and tasty food around school, so I’d bring my “Oatful” to class.

At 16 I gave a TED talk about my thoughts on the health industry.

I was always entrepreneurial at heart, I even sold lemonade, juices and other healthy treats to my community.

I knew what was driving me could have a wider reach.

I wanted to promote my approach of bridging the gap between health and happiness, but even that wasn’t enough. 

Rather than continuing to just talk about it, I decided to launch a brand that embodied my new way of thinking…


My journey to combat the food industry starts with the most important (but also the most neglected) meal: breakfast. 

I want to bring back the excitement to breakfast we once had when we were kids and make people look forward to breakfast waiting for them in the morning. There’s something very important about starting your morning right.